I Don’t Just Manage Ads.
I Stop the Bleeding.

Most Google Ads campaigns waste 30% of their budget on the “Lazy Tax.” I specialize in auditing, repairing, and optimizing campaigns for maximum financial efficiency.

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Steven J Ram
Marketing Strategist

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The Problem (The “Lazy Tax”)

Lazy Tax Calculator (included in the Kit)

Your Budget Isn’t Too Small.
Your Leak Is Too Big.

In the world of Google Ads, inefficiency costs you double.

  1. You pay for the click (often at a premium due to low Quality Scores).
  2. You lose the lead (because the targeting was loose).

I call this the “Lazy Tax.” It’s the hidden premium Google charges advertisers who “set and forget.” My role is to act as a forensic accountant for your marketing budget—identifying exactly where your money is leaking and plugging the holes so every dollar generates actual ROI.

The Methodology

The Forensic Audit

We start with the hard data. Using my proprietary “Money Leak Detective” framework, I analyse your Search Terms, Quality Scores, and Negative Keyword lists to find the waste.

The “Quality” Repair

Low relevance = High costs. I rewrite ad copy, restructure ad groups, and optimize landing page alignment to boost your Quality Score—instantly lowering your Cost Per Click.

The Profit Scale

Once the leaks are plugged, we scale.

We reinvest the saved budget into the high-performing keywords that are actually driving revenue, not just traffic.

The Packages

Option 1: The “Deep Dive” Audit (One-Time)

Best for: Businesses managing ads in-house who need a course correction.

  • Deliverable: Full forensic analysis of your account.
  • The Output: A detailed “Red Flag Report” showing exactly where the budget is wasted.
  • The Roadmap: A step-by-step action plan your team can implement.
  • Bonus: 1-Hour Strategy Call to walk through the findings.

Option 2: The “Guardian” Management (Monthly)

Best for: Business owners who want results, not admin work.

  • Deliverable: Complete “Done-For-You” management.
  • Includes: Weekly optimization, negative keyword surgery, bid management, and monthly “Profit vs. Spend” reporting.
  • The Promise: I watch your account so you don’t have to.

Transparent Investment. No Hidden Fees.

The Deep Dive Audit

Best for teams who need a course correction.

We perform a forensic analysis of your account to identify every dollar of wasted spend.

✅ Full “Money Leak” Forensic Analysis

✅ “Red Flag” Report & Action Plan

✅ Negative Keyword Surgery List

✅ 1-Hour Strategy Implementation Call

Investment: $1,297 AUD (+ GST)

Monthly Management

Best for owners who want results, not admin.

I take full control of your account to ensure continuous efficiency and profit scaling.

✅ Weekly Bid & Budget Optimization

✅ Continuous Keyword Refinement

✅ Ad Copy Testing & Improvement

✅ Monthly “Profit vs. Spend” Reporting

✅ Includes Free Deep Dive Audit

From $1,500 AUD / Month

Not sure if you are leaking money?

You don’t have to guess. I built a tool that proves it. Run my free automated audit right now—no login required—and see your “Wasted Spend” figure in seconds.